Strategy, vision, value
We updated our strategy in spring 2024 for the period of 2024–2026. In the spring 2026 we reviewed our strategy. The main pillars of the strategy remained intact, but we revised our strategic targets. In the near future we want to engage our people to drive customer value and enhance AI and technology capabilities further.
Strategic targets
- Delivering profitable growth
- Strengthening market position
- Building a focused B2C and B2B business portfolio
- Engaging people to drive customer value
- Enhancing AI and technology capabilities
Profitable growth in three selected divisions – grocery trade, building and technical trade, and car trade – is at the core of Kesko’s growth strategy.
Kesko’s growth strategy has proven effective. As there is good growth potential for all three divisions, the existing business portfolio is relevant. Grocery trade, building and technical trade and car trade are all areas where Kesko has good market positions, the strongest capabilities, and the best long-term development potential. The results Kesko has managed to achieve in a challenging market show that the company has made the right strategic choices, and that its strategy works also in a rapidly changing operating environment.
Read more:
Strategy review in Kesko's Direction section of the Annual Report
