Coffee and tea policy

Coffee and tea cultivation provides livelihood for millions of small producers. Coffee and tea have a significant impact on the economy and employment of the countries in which they are produced.

Coffee and tea are among the ingredients whose production involves various sustainability risks, including water pollution, loss of biodiversity, soil erosion, use of agricultural chemicals, deforestation, and human rights violations.

All Pirkka, Pirkka Parhaat, K-Menu and Kespro Menu branded tea and coffee are more sustainable, which means that the sustainability of their primary production has been certified.

Certifications approved

K Group approves the following social responsibility certifications for coffee and tea:
• Fairtrade certificate
• Rainforest Alliance/UTZ certificate

The coffee and tea policy was published on 13 June 2022 and last reviewed on 12 February 2025.

Progress of the objectives of the coffee and tea policy in 2024

100% of the Pirkka, Pirkka Parhaat and K-Menu coffee sold in 2024 was more sustainable, of which 99.7% were Rainforest Alliance certified and 0.3% Fairtrade certified. 100% of the Pirkka, Pirkka Parhaat and K-Menu tea was more sustainable, of which 93.6% were Rainforest Alliance certified and 6.4% Fairtrade certified.

100% of Kespro Menu coffee and tea sold in 2024 was more sustainable, of which 100% were Rainforest Alliance certified.

Progress in 2020-2024: