Updating the nutritional content of the Pirkka products
As part of the health and nutrition programme, K Group has begun the process of reformulating the nutritional content of about 150 Pirkka and Pirkka Parhaat products. The products will be updated by the end of 2025 by reducing the amount of salt, sugar and saturated fat.
Updating the nutritional content of basic daily products is especially important. This way, customers’ intake of salt, sugar and saturated fat is reduced almost without even noticing it. K food store customers can compare their purchases to the national nutrition recommendation levels of salt and sugar in the K-Ruoka application, if they want.
There is one thing that is not compromised when updating the products: the taste must always be excellent.
Numeric targets
The target of reformulating is to reduce the amount of sugar by 200 000 kilograms, salt by 50 000 kilograms and saturated fat by 50 000 kilograms in Pirkka and Pirkka Parhaat products sold yearly.
Progress made on reaching the goals
| Target | 2024 |
| Decrease the amount of salt in own brand products | 15,353 kg |
| Decrease the amount of sugar in own brand products | 97,171 kg |
| Decrease the amount of saturated fat in own brand products | 32,347 kg |
The nutritional content of a total of 89 private label products was reformulated by the end of 2024 from the 2021 baseline. The reformulation of nutritional contents has achieved a total reduction of 15,353 kg in salt, 97,171 kg in sugar and 32,347 kg in saturated fat compared to the 2021 baseline. These amounts represent 31% of the target to reduce salt, 49% of the target to reduce sugar and 65% of the target to reduce saturated fat by the end of 2025.
