Sustainable selections

By far the most popular canned fruit at K-stores is canned pineapple, an affordable product that is suitable for many dishes. A QR code will be added to Pirkka and K-Menu pineapple cans so that K-store customers will be able to learn about the origin...

The range of Pirkka Fairtrade flowers is being expanded with a selection of flowers for special occasions that can be pre-ordered. Large quantities of single-coloured flowers that have been requested by customers for decorating summer parties can now...

K Group is one of the biggest sellers of flowers in Finland, and as many as 600,000 buckets that are used for cut-flowers accumulate in stores every year. In a collaboration recently launched between K Group, Lassila & Tikanoja and Sinituote, the dis...

Kesko has been ranked as the best company in its sector on the 2024 ‘Global 100 Most Sustainable Corporations in the World’ listing. Overall, Kesko ranked 29th on the list, making a significant leap upward. Kesko is the only company in the world to h...

Kesko commits to setting new long-term emission reduction targets, according to which it aims to reduce emissions in its whole value chain to net zero by the year 2050. Achieving net-zero targets will require zero emissions in all parts of the value ...

Hyvis sweet pepper and lentil soup was selected the winner of the Food and Beverage category in the Most Sustainable Product in Finland competition. The vegan convenience food made using sweet peppers that would otherwise go to waste was developed in...

Grocery stores combat food waste and invest in its prevention in many ways. Customers of K-food stores can now contribute to reducing food waste by purchasing products made with food that would otherwise have been wasted, such as fruit and vegetable ...

Sales of Ukraine ribbons raised over 264,000 euros to help Ukrainian families that have come to Finland. The funds raised are being used to organise communal activities and events to bring Ukrainian and Finnish families together. The funds are also b...

Customers buying beverage products may be surprised to find that the cap no longer comes completely off the carton or bottle. The reason for this are the new requirements that are now visible in the everyday life of consumers in Finland. At the same ...

Making heart-friendly yet affordable choices at the grocery store will be easier once the Heart Symbol is added to familiar Pirkka products. To date, almost a hundred Pirkka products have been granted the right to use the Heart Symbol, and the symbol...

Beehives on store roofs, collaboration work to save endangered migratory fish, more sustainable soy and cotton – Kesko and K-retailers have been carrying out work to prevent biodiversity loss for a long time. Kesko aims to adopt a more systematic app...

The new Pirkka Kaffe products that are now available at the gardening sections of K stores use coffee grounds that are generated at the Neste K service stations. Pirkka Kaffe gardening soil and Pirkka Kaffe growth nutrients are the products of K Grou...

The Hyvis product line, which is made with food that would otherwise go to waste, is complemented with the new vegan Hyvis sweet pepper and lentil soup. Adding products made with wasted food to the selection of K food stores is part of K Group’s acti...

Well-being has long been one of the most popular food trends and Finns consider comprehensive well-being to be very important. However, the Finnish diet has room for improvement. K Group faces the challenge by making healthier choices easier to make....

At the end of 2022, K Group's grocery trade division made two environmental commitments: as part of the SUP Green Deal, K Group's grocery trade will reduce its consumption of single-use plastic packaging, while in the food industry's material efficie...