Food recipes and shopping lists easily to mobiles of K-food store customers
KESKO FOOD LTD PRESS RELEASE 16.05.2012 AT 10.30 1(2)
Shopping is easier when the products needed are found on the shopping list sorted by the store department. Using the mobile service is quick, as no separate sign up is required. K-food stores' easy-to-use mobile services help customers in their everyday needs and provide new cooking ideas. According to Statistics Finland, nearly 40 percent of Finnish households have a smartphone and seven percent have a tablet.
"Customers have recipes and shopping lists always conveniently at hand. Customer needs and shopping patterns have become more diverse with new web services, wireless systems and various terminal equipment. Electronic channels will be key competitive factors in the near future. Our aim is to be a frontrunner in providing services that help our customers in their everyday needs, of which the Pirkka recipe and shopping list service is an excellent example," says Niina Ryynänen, Kesko Food's Director for Customer Relationships and Marketing.
The mobile m.pirkka.fi service is available in all phones with internet access. The service provides a search for recipes and an easy creation of shopping lists with the ingredients either by clicking or by writing them down. Editing the shopping list by adding or removing products is easy. The list can also be sent as a text message or email to the family member whose turn it is to do the shopping. You can access the service by writing m.pirkka.fi in the browser of the phone. You can also make a shopping list on your computer at www.pirkka.fi and send it to your mobile or print it on paper. By signing up to the Pirkka Own Kitchen service, you can use the web pages to prepare shopping lists based on your personal recipes or even design a menu for any special events you have during the spring.
You can also download the Pirkka recipe and shopping list service to your phone as an application. The service is compatible with iPhone, iPad and Android phones. The app can be used to find recipes according to season, for example, and to save your favourite Pirkka recipes. The application can be downloaded from App Store or Google Play from May 16th.
The Pirkka recipe and shopping list service comprises nearly 4,800 recipes, all of which have been tested by the home economics teachers of the Pirkka test kitchen. It is easy for consumers to search for recipes on the basis of the ingredients they have available at home, for example. In addition, as nutrient contents have been calculated for nearly all recipes, it helps in making healthy choices. With an advanced search, it is possible to find recipes for special diets. In addition, the video recipes of the food programme What are we having today? - more than one thousand in all - can be viewed in the mobile service. In the videos, Chef Aki Wahlman shows in a few minutes how to prepare meals.
Photos of the mobile service can be downloaded from http://materialbank.kesko.fi
Further information:
Otto Heinonen, Communications Officer, Kesko Food Ltd, otto.heinonen@kesko.fi
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
The mobile m.pirkka.fi service has been produced in cooperation with Markkinointiviestintä Dialogi Oy, a subsidiary of A-lehdet Oy and Finland's biggest customer media house. Dialogi publishes around 40 customer and stakeholder magazines. Dialogi is a fast-growing and profitable company, which has in a short time become the market leader in the sector. Web solutions that support customer communications are an essential part of Dialogi's business operations. In 2011, Dialogi's net sales totalled 17.5 billion.
The partner implementing the Pirkka recipe and shopping list application is Tieto Corporation, www.tieto.com, the leading IT and product engineering service company. Their highly specialized IT solutions and services complemented by a strong technology platform provide their local and global customers tangible business benefits. With about 18,000 experts, Tieto aims to become a leading service integrator creating the best service experience in IT.
