K-Plussa benefits now also available on mobile
K-PLUS OY PRESS RELEASE 02.05.2011 AT 15.00 1(1)
Instant nationwide K-Plussa benefits can now be easily read on mobile devices. K-Plussa is the first to join the mobile card service provided by the Finnish technology company mCard Europe Ltd in which consumers can download K-Plussa benefits to their mobile phones, find services and products and receive interesting news and releases.
"Users want to have access to a major part of information in electronic form via mobile terminal devices. The service now introduced by K-Plussa to its customers opens up a new channel in which following different benefits is easy. A customer can choose the topics and the K-Group chains whose benefits he/she wants to follow. K-Plussa wants to be a frontrunner in leveraging new possibilities in order to deliver diversified and positive customer experiences," says K-Plus Oy's Managing Director Niina Ryynänen.
The service provides several hundreds of nationwide instant benefits which cover the whole K-Plussa network of over 3,000 shopping places and more than 40 business partners.
K-Plussa actively develops mobile services
The application is immediately available for most mobiles in Finland, and in summer 2011, it will also be downloadable by iPhone and Android phones. At this initial stage, a mobile card operates as an information, communication and media channel.
"We believe that mobile services will be rapidly developed towards mobile customer loyalty and we are intensively examining the ways in which new possibilities can be leveraged," says Ryynänen.
Customers can register for the service at: mobiilikortti.com. There they can choose, in addition to a customer loyalty card, items of interest and chains, and download the application to their phones. Consumers receive a text message with a download link from which the application can be downloaded to the phone. The service is free of charge for consumers.
Photos can be downloaded from: http://aineistopankki.kesko.fi/kesko_en.
Further information:
Managing Director Niina Ryynänen, K-Plus Oy, tel. +358 1053 37100
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
K-Plussa is the most extensive and diverse customer loyalty programme in Finland which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.6 million K-Plussa cardholders in some 2.1 million households in Finland. Further information is available at: www.plussa.com.
