K-Plussa feature to Sampo Bank's Visa Electron card, too
KESKO CORPORATION PRESS RELEASE 09.04.2010 AT 09.00 1(2)
The K-Plussa feature can also be attached to Sampo Bank's Visa Electron card starting from 12 April. The growing choice of cards provides K-Group customers with increasingly diversified payment instruments and K-Plussa benefits. There are currently nearly 900,000 K-Plussa co-branding cards with OP-Pohjola Group and Nordea.
"The first co-branding cards were launched to the market in spring 2007, so the growth has been fast. The co-branding card is convenient for the customer, as it makes it easier to accrue K-Plussa points and K-Plussa benefits. And you have one card less in your wallet. In 2009, the K-Plussa customer loyalty programme gained more than 190,000 new customers and the programme reached the landmark figure of two million households. This is a proof of the appeal of the K-Plussa co-branding cards and K-Plussa rewards," says Niina Ryynänen, K-Plus Oy's Managing Director.
"Adding the K-Plussa feature to the Sampo Bank Visa Electron card provides customers with concrete benefits. Payments with the card ensure that K-Plussa points are accrued from purchases," says Rauni Haaranen, Vice President for Sampo Bank.
Visa Electron is an international payment and ATM card. The card can be used at outlets marked with the Visa Electron symbol to withdraw cash from ATMs both home and abroad. With a Visa Electron card with an attached K-Plussa feature, no separate K-Plussa card is needed. Application for the card can be made at the Sampo Bank customer service or office.
"Our new cooperation with Sampo Bank further strengthens the entire K-Plussa customer loyalty programme. Customers can easily make use of all the benefits and services provided by local K-retailers and K-Group chains, not forgetting the joint benefits available throughout the K-Plussa network," continues Ryynänen.
Further information:
Managing Director Niina Ryynänen, K-Plus Oy, tel. +358 1053 37100
Vice President Rauni Haaranen, Sampo Bank, tel. +358 10 546 7841
K-Plussa is the widest and most diverse customer loyalty programme in Finland, which provides customers with benefits from more than 3,000 outlets and over 40 cooperation partners. There are currently over 3.5 million K-Plussa cardholders in Finland in more than two million households.
Sampo Bank is a part of the Danske Bank Group, which is one of the largest financial enterprises in the Nordic region. Sampo Bank has some 1.2 million customers in Finland. Further information at www.sampopankki.fi.
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
