Tens of thousands of Ukrainian women and children have fled the war to Finland. The cooperation between the K Group and the Mannerheim League for Child Welfare helps the Ukrainians, who have suffered great losses, to gain a foothold of a normal everyday life and become a part of the Finnish society.
‘Buying a Ukraine bow is an easy way to help while buying your daily groceries, and wearing the bow is a visible way of showing solidarity with the Ukrainians across language barriers. Through our wide network of shops, the Ukraine bows will be widely available for the Finnish customers,’ says Timo Jäske, Kesko’s Sustainability Director for the grocery trade.
With the funds gained from the sales of the bows, the Mannerheim League for Child Welfare distributes food gift cards and offers the Ukrainian families communal meals and coffee hours at the family cafés across Finland. In addition, the funds are used to enable hobbies for the children and to train volunteers and coordinators for hobby clubs and other jobs that support both the parents and the children. The goal is to expand the service that helps children with their homework to also support the Ukrainian children and to cover the expenses of interpretation and translation services.
‘We want to help the families who have fled from the war to get to live good, normal everyday lives here in Finland. Various activities and operations help the Ukrainian families meet the other local parents and children, find new friends, practice hobbies as well as getting to hear and learn Finnish, for example. With the funds gained from the sales of the Ukraine bows, we can offer the families an opportunity to have a place to belong to even when their everyday lives at their home country have unexpectedly fallen apart,’ states Tarja Satuli-Kukkonen, the Development Director at the Mannerheim League for Child Welfare.
The Ukraine bows costs 5 euros a piece. The bows are sold exclusively at the K-Market, K-Supermarket, K-Citymarket and Neste K shops from 5 December 2022 to 28 February 2023. Kesko and the K retailers do not take a sales commission for the Ukraine bows. For more information on the cooperation in Finnish and in Ukrainian, please visit www.mll.fi/ukrainarusetti.
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