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February 2025

K Group survey finds that almost all customers buy red label products

According to a K Group survey,* 95% of K-food store customers buy red label products often or sometimes. Red label products are sold at a discount because their best before date is approaching. Red label products also affect many people's meal plans: three out of four customers may change their plans depending on what products are sold at a red label discount.

Sustainability, Media

21.02.2025 14:45

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