TRACE YOUR PRODUCTS
K Group is constantly striving to improve the transparency of its purchasing chains. On this website, our customers can find out more about where the products they purchase from K Group stores come from.
THE PRODUCTS
Where do mywear t-shirts, Pirkka and K-Menu tuna products, Pirkka Fairtrade roses, and PROF Timber sold in our stores come from? We want to increase the transparency of our purchasing chains by providing information on the origin of our products and their journey to our stores. Choose a product to find out more.
BANANA
Bananas are a long-standing favourite among Finns and one of the best-selling fruits in K Group grocery stores. By choosing an organic Pirkka Fairtrade banana, you can make a responsible purchase decision.
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The story of a T-shirt
The men’s Cole T-shirt made of GOTS certified organic cotton is the most popular product in K-Citymarkets’ own mywear selection.
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TRACING TUNA
Tuna is one of the most popular fish species and easy to cook. All our own brand Pirkka and K-Menu tuna has been sustainably caught.
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FAIR ROSES
Finland sells the most Fairtrade flowers per capita in the world. Fairtrade premiums have a significant positive local impact on local communities in Kenya.
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SUSTAINABLE TIMBER
The PEFC label on the timber sold at K-Rauta building and home improvement stores indicates its sustainable origin and shows that the timber comes from certified, sustainably managed forests.
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Canned pineapple
Is it ok to add pineapple into a pizza? This question really has divided opinion. Anyhow, canned pineapple is a favourite of the Finns. Take a look at the supply chain of Pirkka and K-Menu canned pineapple in more detail.
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