Last Christmas, K Group again took part in the Ham Trick campaign, now organised for the fourth time. In the campaign, household waste fat from Christmas hams is collected and turned into renewable Neste MY diesel. The campaign has broken its record every year, and Christmas 2019 was no exception: 197,000 Finnish households took part in the campaign, which is 12,000 more than the year before.
There were 218 collection points across Finland, most of them located at K-food store premises. In total, 58,500 kilos of fat was collected and recycled this time around.
The campaign is designed to make use of waste fat. Instead of people pouring the fat down the drain, clogging up pipes, the fat is turned into renewable Neste MY diesel that enables drivers to reduce their greenhouse gas emissions by as much as 90% compared to fossil fuels. The amount of fat collected in the campaign is enough to make Neste MY diesel to fuel 19 trips around the globe.
As before, the campaign made a donation to Hope ry, an organisation that provides financial support and distributes used clothing and sport equipment to low-income families.
14 organisations take part in the Ham Trick campaign. In addition to K Group, the participants are the Chemical Industry Federation, Neste, Lassila & Tikanoja, Honkajoki, Finnish Packaging Recycling RINKI, Atria, HKScan, Snellman, the Rural Women's Advisory Organisation, the federation of garbage disposal plants Suomen Kiertovoima KIVO and municipal garbage disposal plants, the Association of Finnish Municipalities, the Finnish Water Utilities Association FIWA, and Finnish Environmental Industries YTP.
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