Viewpoints
Viewpoints is a blog in which different writers express their views and opinions on current topics. A new blog post is published about once every four weeks.
You can propose texts by e-mail to viestinta@kesko.fi. The maximum text length is 2,000 characters.
Juha-Heikki Tanskanen: New life for packaging materials
One man's rubbish is another man's raw material. Through sorting and recycling, discarded packaging materials transform from waste to new products. Finns are experienced recyclers, and sorting is a natural everyday habit for many of us. More than 60% of all packaging is recycled, and organic or biodegradable waste is no longer taken to landfill sites.
J. Jätevuori is a fictional character in Rinki’s campaign to encourage packaging recycling.
The nationwide network of Rinki eco take-back points enables convenient recycling of discarded household cardboard, glass, metal and plastic packaging materials. There are currently 1,850 Rinki eco take-back points in Finland, and plastic packing is collected at some 550 of them. Finns have a long tradition of glass, metal and cardboard recycling. The collection of plastic packaging began in 2016, and has fast become increasingly common.
Sorting must me made easy, which is why the Rinki eco take-back points are located in places where people naturally go anyway. We have been working closely with stores on this, and Rinki eco take-back points can currently be found at more than 400 K-store locations. This also enables the stores to provide more extensive services to their customers.
Sorting can be easy. All you have to think about is whether you have a packaging made of glass, plastic, metal or cardboard. If the answer is yes, take it to a Rinki eco take-back point. More information and instructions for sorting can be found at rinkiin.fi.
Every one of us has a choice when it comes to buying and recycling packaging. Let’s join forces!
Juha-Heikki Tanskanen
Managing Director
Finnish Packaging Recycling RINKI Ltd
