Promoting healthy living and eating habits and physical exercise are key focuses for the K-Group's food and sports stores.
K-food specialists, experts in nutrition and special diets, have been trained for K-food stores. The nutritional contents of all of the approximately 6,000 recipes available on the K-ruoka.fi recipe service have been calculated to help customers in their choices.
At least twice a year, every Intersport store in Finland organises a physical activity event, the aim of which is to promote a healthy lifestyle and encourage customers to be physically active.
We want to make Kesko's and K-stores' responsible operations more visible to customers and tell them about our responsible operations with the help of the K-responsibility concept.
All K-food stores have adopted the K-responsibility concept. The K-responsibility concept has also been adopted by K-rauta and Rautia stores, and they are audited according to the K-responsibility store criteria. The concept was adopted by K-maatalous stores in autumn 2015 and the audits will start in autumn 2016.
Read more in Kesko's Annual Report.