K group is a house of brands

K Group has dozens of successful chain and product brands. Strategic objectives and a target image have been defined for each brand. The brands are built and managed according to customer needs, taking the K Group's structure and business models into account.

Grocery trade chains and brands


Building and technical trade chains and brands


Car trade brands


The objective is to increase the value of the brands and to improve the efficiency of marketing. This is systematically measured by customer satisfaction and employer profile surveys, as well as by financial indicators.

Kesko's operations create value for stakeholders

The main role of Kesko and K-stores as trading sector operators is to provide customers with the products and services they need. The products have to be well-researched, safe and responsibly manufactured.

Kesko selects its suppliers carefully and delivers goods to retail stores efficiently and taking environmental impacts into account. At the same time, Kesko provides suppliers with a distribution channel for their products.

The assessment of Kesko's operations and corporate responsibility performance takes account of the key stakeholders:

  • Customers
  • Investors and Kesko's owners
  • Kesko personnel
  • Retailers and employees
  • Suppliers and service providers
  • The media
  • Authorities
  • NGOs and other organisations
  • Trade unions

Various surveys are regularly conducted to identify stakeholder expectations.


Kesko's strategy aims at achieving profitable growth in three strategic areas: the grocery trade, the building and technical trade and the car trade.

A strong corporate identity and strong brands are the prerequisite of the K-Group's renewal. As part of the strategy work, the common K-brand is developed and a strong umbrella brand and a corporate identity are built.

In accordance with the brand strategy, K makes daily life easier and builds the inspiration to make dreams come true. We anticipate our customers' needs and serve them personally throughout life. We make every effort for shopping to be fun.

The basic promise is delivered at every store and in every job. Our operations are guided by customers' needs, sentiments and their identification.

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